It’s Time to Tell Our Story…
Introduction
ManaTeach is an authentic campaign to “Tell Your Story” using current media trends. We will create and distribute a steady stream of short video stories to inform a receptive audience about what’s going on in Manatee County schools.
ManaTeach is the centerpiece of a Strategic Communications Plan to help the district connect with all stakeholders. Market research proves that the public wants to know what’s going on in our classrooms, not just what’s going on in the boardroom. This campaign is designed to improve employee morale by giving them an outlet to showcase their talent and results. It will allow parents to see inside their children’s classrooms even though they are not present.
How does it work?
District employees and students will shoot and upload short videos (2 min. max), each starting with the phrase, “What I Taught” and/or “What I Learned.” After a quick review to ensure appropriate content, you will be notified by email that it is approved. At that time, we encourage you to place the video on your school’s website and social media pages. The district will also disseminate the videos through a variety of social media, YouTube channels, websites, twitter, email and presentations.
Who produces it?
You do. Teachers, students, administrators and support personnel all contribute by promoting the campaign, finding real-life “stories,” shooting videos “Facebook quality” and uploading to this website for review. The District’s Office of Communications manages the campaign and can provide assistance if needed.
